If you're releasing music and want to get on official Spotify playlists, there's one important step you shouldn't skip: submitting a pitch through Spotify for Artists. This is your chance to tell Spotify’s editorial team what your song is about and why it belongs on their playlists.

But many artists rush through this part or don’t know what to write. A strong pitch doesn’t guarantee a playlist spot, but it does give you a much better shot. So, what exactly should you include?

Let’s break it down.

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1. The Story Behind the Song

Every great song has a story. It doesn’t need to be long or dramatic. Maybe you wrote it about a personal experience. Maybe it was inspired by a movie, a book, or even just a vibe.

Spotify editors are people, they connect with real stories. If your song was written after a tough breakup or inspired by your hometown, say that. It helps them understand your voice and what makes your track unique.

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2. The Genre and Mood

Be specific. Instead of just saying “Hip-Hop” or “Pop,” try narrowing it down. Is it a chill R&B song? Is it a dark, melodic trap beat? Is it a sunny, upbeat indie-pop track?

Also, describe the mood not just the genre. Is it emotional? Energetic? Sad but hopeful? These words help editors figure out what kind of playlist your track might fit on.

Spotify gives you boxes to fill in for this, so use them carefully. The more accurate you are, the better chance your music has of being matched with the right audience. Make sure to keep all of this in mind when you upload your music to Spotify so your pitch supports the best possible placement.

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3. Key Instruments and Sounds

This part is often skipped, but it helps. Mention anything interesting or different about how your song sounds. Maybe it features live guitar, or you used vintage samples, or there's a saxophone solo that stands out.

Details like this show that you care about your sound — and they give editors even more context to match your track with the right playlist style.

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4. Language and Region

Let them know what language your lyrics are in and where you're based. This helps your song show up in local playlists or cultural hubs.

For example, if you're a Nigerian artist making Afrobeats, make that clear. If you’re based in Toronto and your track reflects that scene, mention it. Spotify has regional editors all over the world, and your pitch helps them spot music from their zone.

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5. Release Timing & Why It Matters

Spotify wants to see that you’re organized. If your song has a theme tied to a specific time (like summer, graduation, or holidays), say so. If you’ve planned a rollout with a video, marketing, or social push, let them know.

This signals that your release isn’t random — there’s purpose and energy behind it.

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6. Keep It Short but Real

Don’t write an essay. Editors read a lot of pitches, so keep it to a few short paragraphs. Be clear, honest, and real. Let your personality come through.

If you're not sure how to write a strong pitch, MusicDigi’s built-in AI tool can help guide you through it. It helps you shape the story and tone of your pitch based on your music, without sounding robotic or forced.

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Final Thought

The Spotify for Artists pitch is more than just a form — it’s your first impression. Take it seriously. Spend a few extra minutes thinking about your song, your story, and your sound. It could be the difference between being skipped… or getting featured.

Ready to unleash your music? Sign up to MusicDigi to release your music on top platforms like Spotify, Apple Music, Deezer, iTunes, and more.