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If you’re planning to release music on Spotify, one of the best ways to build momentum is by running a pre-save campaign. This simple tool helps you start promoting your music before it drops — and when done right, it can boost your streams, improve your release day numbers, and even help you land on playlists.
But what exactly is a pre-save, and how should you use it? Here’s everything you need to know.
A pre-save is like a digital version of a pre-order, but for streaming platforms like Spotify. When a fan clicks your pre-save link, they give permission for your new track to be added to their Spotify library the moment it’s released.
That means:
Your song appears automatically for the fan on release day
Spotify sees early interest in your track
You start collecting saves before the track is even out
Pre-saves can also add your song to a listener’s playlists (like “Liked Songs”) or follow your artist profile, which is great for long-term growth.
Spotify’s algorithm looks at early engagement. The more people save and stream your song in the first 24–48 hours, the more likely it is to get recommended on algorithmic playlists like Release Radar and Discover Weekly.
Pre-saves help you stack those numbers early. Instead of starting from zero on release day, you show up with an audience already lined up and ready to play.
Even a few hundred pre-saves can help signal that your release is worth watching. That’s important not just for the algorithm, but for playlist editors too.
The best time to start a pre-save campaign is 2 to 3 weeks before your release date. That gives you time to promote it without feeling rushed.
Here’s a simple timeline:
3 weeks out – Announce your next single and share your pre-save link
2 weeks out – Post teaser content (snippets, visuals, cover art)
1 week out – Remind fans to pre-save, maybe offer a preview or behind-the-scenes story
Release week – Turn your pre-save promo into a stream/promo campaign
You don’t need to overcomplicate it. Just be consistent and remind fans across all your platforms.
If you’re using MusicDigi to release your music, you can create a pre-save campaign easily through your dashboard. Once your release is scheduled and delivered to Spotify, you’ll get a custom pre-save link to share.
That link lets fans:
Pre-save your track
Follow you on Spotify
Be notified when your track drops
It’s one of the simplest tools for driving early engagement — and it’s built right in.
Just having a link isn’t enough. You need content that supports it.
Try things like:
Short teaser videos (showing the studio, a lyric, or a beat drop)
Countdown posts on Instagram or TikTok
Email or DM reminders to your core fans
Exclusive giveaways for fans who pre-save
Also, don’t forget to prepare your Spotify for Artists pitch while you’re setting up your campaign. MusicDigi's AI helps you write a strong pitch to Spotify’s editorial team — saving you time and helping your music get playlist-ready.
Pre-save campaigns are one of the easiest, most effective ways to build hype around your release. They get fans involved early, send signals to Spotify, and help you start strong on day one.
If you’re serious about growing your streams and getting noticed, don’t skip this step. Set up your pre-save. Promote it. And turn your next drop into something bigger.
Ready to unleash your music? Sign up to MusicDigi to release your music on top platforms like Spotify, Apple Music, Deezer, iTunes, and more.
Release your music on 150+ major platforms like Spotify, Apple Music, TikTok, Instagram and more.
Get Started MusicDigi è il modo semplice e intelligente per riprodurre in streaming e vendere le tue canzoni sulle più grandi piattaforme musicali del mondo come Spotify, Apple Music, Tidal e altre ancora.
