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TikTok is more than just a platform for viral dances and funny videos—it's a powerful tool for musicians to get their music out to the world. With over a billion active users, TikTok offers a huge audience that could be the perfect match for your sound. But how do you make sure your music stands out in such a crowded space? Here are 10 essential tips to help you promote your music on TikTok.
First things first, you need to create an account that reflects you as an artist. Use your artist name as your username and make sure your profile picture, bio, and links are all set up to direct people to your music. This will make it easier for your fans to find and follow you.
Consistency is key on TikTok. The more often you post, the more chances you have to reach new listeners. Try to post at least once a day, but don’t sacrifice quality for quantity. Even if you’re posting regularly, make sure each video showcases your music in a way that’s engaging and fun.
If you release your music through a distributor like MusicDigi, it will be available on TikTok and all major platforms. This will make your music more discoverable and allow you to earn royalties.
Hashtags help your videos get discovered by people who aren’t already following you. Do some research on trending hashtags and use them in your posts. It’s also a good idea to create a unique hashtag for your music so that people can easily find all your related content.
TikTok is known for its challenges, where users create videos following a certain theme or trend. Jumping on these challenges can give your music more exposure. Find challenges that fit your style, or better yet, start your own challenge using your song!
TikTok influencers have a lot of sway on the platform. Team up with an influencer who likes your music and can help spread the word. Even a short video from an influencer can bring a lot of new listeners your way.
If you have a little budget to spare, consider using TikTok ads. You can create short ads that will appear in users’ feeds, helping you reach a wider audience. TikTok’s ad platform lets you target specific demographics, so you can make sure your music reaches the right people.
Don’t just post and forget about it—engage with your followers! Reply to comments, like videos that use your music, and create content that encourages interaction. This helps build a community around your music and keeps people coming back for more.
People love getting a peek behind the curtain. Share videos of you recording in the studio, writing lyrics, or even just talking about what your songs mean to you. This helps your fans connect with you on a deeper level and makes your music more personal.
TikTok isn’t just for lip-syncing and dancing—there’s a lot of room for creativity. Try experimenting with different types of videos to see what resonates with your audience. Whether it’s tutorials, live performances, or something totally unique, find what works best for you and run with it.
Keep an eye on how your videos are performing. TikTok provides analytics tools that show you how many views, likes, and shares your videos are getting. Use this data to figure out what’s working and what isn’t, and adjust your strategy accordingly.
Read: How the TikTok Algorithm Works for Musicians.
Promoting your music on TikTok can be a game-changer for your career, but it requires a bit of strategy and creativity. By following these 10 tips, you’ll be well on your way to building a strong presence on the platform and reaching new fans.
Ready to unleash your music? Sign up to MusicDigi to release your music on top platforms like Spotify, Apple Music, Deezer, iTunes, and more.
Get your music on all major streaming platforms, grow your audience, & connect with fans.
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