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Getting heard on Spotify is more than just uploading a track. If you want to grow, you need to promote with purpose. These six ideas are things many artists overlook — but doing them right can really help you get noticed.
One of the most underused strategies is submitting your track before its release date. Spotify for Artists gives you this chance. Use it. When your song is still “upcoming,” you can fill out metadata, describe your track’s vibe, mood, and story. Do this early.
Why? If your pitch is clean, honest, and well-prepared, it shows Spotify’s editors and algorithms that you’re serious. They’re more likely to consider your track for editorial playlists if they understand what it is and where it fits.
Big editorial playlists are great, but they often have thousands of submissions. Independent or user?curated playlists can be easier to access and just as powerful. Look for playlists that already include artists like you. That way your track feels like it belongs.
Make a list of these playlists. Search them on Spotify. Note the curator name. See if you can find contact info. When you reach out, make it simple—tell them who you are, which track you want them to hear, what it sounds like, and thank them.
Spotify likes when people don’t just hear your music there—they like when you bring listeners to Spotify. Share your new song on social media, send your followers directly to Spotify links, embed your track in your website, or use your email list.
If you get people to click and listen from outside Spotify, that signals that your audience cares. That can help algorithms favor your song more.
The more followers you have, the more visible you become. And not just for playlists—followers also help with algorithms like Release Radar.
Before you release, tell your fans it’s coming. After you release, talk to them. Ask for feedback, share how it was made, show behind-the-scenes content. Even small things like replying to comments or messages can make them feel part of the journey. Loyal fans will save, share, and repeat your music—and those actions matter.
Any playlist placement, no matter how small, is a chance to grow. When you are included somewhere, share it. Post on Instagram, TikTok, whatever you use. Tag the curator if possible.
Also, think of your own playlist. It doesn’t have to be huge. You can put your new track in it, plus music by others you love. It helps build credibility. Later, people might check your playlist and discover your music—and maybe include it in theirs.
Never leave your profile half-done. Fill in your bio so listeners (and curators) understand your story. Add photos, social links, maybe upcoming shows. If you have merch or a website, link it.
Also try to get verified on Spotify. It makes you look professional. A clean profile says you care—curators notice.
There’s a lot more you can do with the right support. Using smart tools helps you:
Write better pitches for playlists
Track performance after release
See where your song is growing (which cities, which playlists)
Adjust your strategy when you see what’s working
With a tool built into your release service, you can plan ahead, use insights well, and make slightly better choices—without guessing nearly as much.
Promoting your music on Spotify isn’t about one big move—it’s about doing lots of the small moves well, and being consistent. Pitch early, engage your fans, complete your Spotify profile, and use every playlist you can. Over time, these things add up.
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